Since 1980, nearly 300 million Rubik’s Cubes have been sold around the world.  Techno Source, an electronic and toy manufacturer, is looking to create another phenomenon with a revised version of the orginal puzzle called “Rubik’s Revolution”.

The Rubik’s Revolution features six built-in games with light, sound and voice effects.  Players will finds numerous puzzles to play, along with multiple levels to be unlocked.  Professor Rubik, the original Cube’s inventor, adds, “After more than 25 years, the Rubik’s Cube has remained the ultimate puzzle for all ages. This new addition to the Rubik’s lineup captures the essence of the original yet adds an exciting new spin.”

Will the Rubik’s Revolution surpass the orginal?  I don’t think so.  What made the original so perfect is the simple 3×3x3 design.  It was easy to use and (at times) very challenging.  Unlike the Rubik’s Rvolution, the original doesn’t need any batteries.  I don’t even know if the new cube spins anymore.

Perhaps one day a new puzzle will come along and capture the public’s imagination.  Unfortunately, the Rubik Revolution smells like cheesy update to a legendary name.  A release date is sometime this Summer at a retail price of $20.