Car shows are synonyomous with glamour and beautiful women. Unfortunately, Korea’s biggest Auto Maker thinks otherwise. For next month’s Seoul Motor Show, Hyundai and Kia Motors will hire fewer sexy models because they want most of the attention placed on their cars rather than the women.

Fewer models will wear miniskirts or sleeveless tops, the Korea Times reported. “There has been criticism that the shows are not motor shows but model shows,” said a Hyundai official. “With the reduction of female models, our new cars will be the main focus”.

Hyundai has been selling cars across the Pacific Ocean for more than 20 years. They made a bold move by selling economical cars, while competitors produced cars with higher horsepower and crappier gas mileage. Today, they’re no longer a low-end brand with mundane styling, as evidenced by their latest Sonata and Tiburon models.

George Michael Would Probably Choose a Hyundai

Perhaps all this success has inflated some egos at upper management, especially into thinking their cars are more attention worthy than a beautiful woman.

Does this mean using a gorgeous model to promote a car will result in fewer sales?  Based on Hyundai’s rationalization, it’s a definite yes.

Maybe they should start using uglier models to increase sales. Not a bad idea at all!

Source: AFP