I don’t know about you but I consider myself a real d00d with a very big masculine streak.  To prove my point, I’ve relegated my fashion line to mostly jeans and t-shirts.  Furthermore, you will never find me wearing common Yuppie brands such as ”Lew-ee Voo-town”, “Goo-Chee”, “Hall-Leester” and, the most lamest brand of them all, “Loo-Loo Lem-Mawn”.   I would rather wear “NASCAR” inspired fashion of my favourite driver than be seen with a typical name brand.

Over at my Wife’s Blog, she’s always writing about the latest and greatest things about being a Diva.  And to further agitate my senses, she also wrote up an interesting article about ”Clinique Skin Supplies for Men”.  Check out the marketing statement for this so-called cosmetic line for d00ds.

“NEW Clinique Skin Supplies for Men M Cover is a revolutionary corrector that can hide a multitude of sins…Equipped with ingredients to help soothe, moisturise and keep skin feeling and looking comfortable, this concealer will help to keep flaws and dark spots undetectable.”

Aww…Wasn’t that such a pretty marketing statement?  I really loved the first sentence: ”…can hide a multitude of sins”. 

What type of sins are they trying to convey?  This statement reads like a Harlequin Romance Novel; a perfect way for Johnny “to cover up” before he heads out to his construction job with the boys.  

If I want to see lipstick on men, I would attend a KISS concert

Any self-respecting guy would be scared off with such a statment.  If a cosmetic company, such as Clinique, would like me to get in touch with my feminine side, I would rather put my money toward something else, like tickets to a football game.

Sure, I value the long-term outlook of my skin by using cleansers and moisturizers on daily basis.  However, I beg to question any male-centric product, accompanied with a statement that tries to make me feel like a female supermodel (and look like one too!).

To be fair, it wouldn’t surprise me if the new Clinique Skin Supplies for Men is a workable solution to help maintain healthy skin.  If the right situation arises (when I’m 80 years old), I may try the product in the future.  But for now, I’ll stick to my usual cleansing solutions and facial creams.

Unless, you’re a typical yuppie, who lives in an overpriced downtown condominium, perhaps the new Clinique Skin Supplies for Men is a perfect solution for you.  But for me, I would rather perform some research on my own, than fall prey to such lame marketing statements.